Press

“Meet the Cutting-Edge Natural Hair-Care Line That Puts Scalp Health First”

“Cold Processed™ Hair Cleanse helps to re-balance, while delivering nourishment and moisture to your scalp and hair.”

“A must-have addition to your beauty routine.”

“Act+Acre, a line of hair wellness products unlike anything that the industry has seen.”

“Consider this the hair care equivalent of starting a juice cleanse for the new year (but so, so much easier to stick to). The cold-processed scalp treatment, shampoo, and conditioner deliver nutrients to your scalp and strands — without any harsh chemicals, parabens, sulfates, or silicones.”

“The result of their cold processing invention is that all of the efficacy and nutrients of the natural oils included in their products - baobab, moringa, amaranth, basil leaf, ylang ylang, vetiver, rosemary, lavender - remain fully effective.”

"The hair-care brand is pivoting the anti-aging focus to your scalp."

"2019's Best New Beauty Products"

"Act+Acre’s Scalp Detox floored me....essentially equivalent to a weekly wheatgrass shot for your hair"

"Purpose-driven, passionate, and sustainability-obsessed, their drive in creating carefully-considered, locally-produced, cold-processed products is equally matched by their desire to do good in the world through their brand"

“You immediately see and feel the benefits of deep-cleaning your scalp."

"Act+Acre Scalp Detox is a new and exclusive launch"

"It's a winter miracle."

"Launched earlier this year, the brand is pioneering the concept of “hair wellness” with its three-product lineup of scalp essentials: Hair Cleanse, Hair Conditioner, and Scalp Detox."

"Act + Acre wants people to treat their hair as well as their skin"

"How to Detangle Knotty Hair, According to Stylists"

"This Act+Acre Scalp Detox Review Will Make You Rethink How Highly You Prioritize Scalp Health"

"Act + Acre is all over the showers and baths of our favorite beauty influencers (props to their PR team!). The packaging is so chic (and recyclable) and we just had to try it out. This is the ultimate scalp detox for those who get build up from excessive hair product use or dry shampoo. Don’t worry, you’re not alone- we’ve been there too. Do this once a week and your build-up problems are G.O.N.E. $42."

"It's a gentle, yet effective, way to deep-cleanse my scalp and leave my hair shiny and happy."

"Just like investing in your mind and body, your hair deserves special treatment too."

"Act+Acre is disrupting the hair-care industry with their vegan, natural, clean products that serve both women and men."

"The beauty industry is positively abuzz with this new brand, entirely focused around scalp health."

"The “Skin-ification” of Your Hair Routine Might Just Solve All Your Issues"

"Act+Acre helps you feel good about looking good."

"Scalp Detox in "Vanity Files" highlighting Cold-Processed Products"

"This scalp detox is perfect for anyone who is looking for an ultra-clean scalp while wearing a protective style."

"The 11 Best Conditioners for Natural Hair to Keep Your Curls Hydrated."

"For Act+Acre, it's more than just clean ingredients—the process of getting there is just as important."

"Non-Toxic Beauty Products That Really Perform."

"The Haircare Winners of Our Eco Beauty Awards."

"Spring clean your scalp with these hair detox treatments."

"4 Steps to Follow If You Want Thicker Hair."

"Whatever your root cause (heh) is, the good folks at Act + Acre would like you to take a minute with their cold pressed formulas and see how good natural scalp care can be."

"Retail startups that are using psychology, sustainability, and the internet age to reinvent how they package their products."

"The Most Innovative Beauty Launches This Season."

"Best Hair Products for Black Men"

"I’ve been using the scalp detox about two months and couldn’t leave it off the list"

"Act+Acre leaves your hair very, very clean, especially with the Scalp Detox."

"Why Cold-Processed Haircare is the Next Big Thing in Beauty"

"The Best Shampoo for Fine Hair, According to Hairstylists"

"Scalp Detox: The Best Hair Product for Black Men"

"Top Shelf Essentials For Curly Hair: The Act+Acre leaves your hair very, very clean, especially with the Scalp Detox. "

"Why You Need a Scalp Detox"

"Take Three: Act + Acre’s Cold Processed Scalp Detox."

“This cold-processed oil removes build-up and balances the scalp. Formulated to stimulate the scalp, supporting long term health for your scalp and hair.”

"Gender Neutral Hair Products That Are Super Legit"

"The Best Shampoo for Oily Hair, According to Hairstylists"

"Make no mistake: This is not your ordinary shampoo—it gently cleanses and conditions your strands without the addition of sulfates."

"Clean beauty products worth a purchase"

"Since launching almost a year ago, Act+Acre has quickly become one of Instagram’s favorite haircare brands — if not because of its beautiful bottles, then because of its top-notch ingredients."

"Meet Act+Acre, A New Clean Haircare Brand In Town" —Singapore

"The Best Beauty Products, All Made By Women"

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"Mark my words, this shampoo + conditioner duo will make your hair feel like it’s going through a juice cleanse."

"If you're into clean beauty, you'll be pleased to know that the Cold Processed method allows the brand’s products to be made with 90% less energy."

"Why Your Tresses Will Love The World’s First Cold-Processed Haircare Brand"

"Started from the bottom and now we've got hair commercial-worthy tresses."

"Hair Wellness Brand Act + Acre Opens a Concept Shop on the Lower East Side."

"The brand produces straight-to-the-point, eco-friendly formulation in simple industrial-style bottles which are fully recyclable. A win already."

“Ways to Give Someone the Gift of Self-Care”

“Dreamy Gifts For The Sleep Lover In Your Life”

"Best Beauty Products Fashionista Editors Discovered in November"

"The New Luxury – Clean Beauty Holiday Gift Guide"

"Grooming Products That’ll Fight Dandruff and Save Your Flaky Scalp"

The 2019 Indie Beauty Award — "If you use a lot of hair product (we’re looking at you, dry shampoo), this scalp detox will help to nourish and rebalance while removing buildup. "

"Gift Ideas for Self-Care Devotees."

"The Girl On The Go : Holiday Gift Guide 2019"

"If you want to wash your hair as clean as possible Here are the steps you should take before doing anything else."

"Small But Wonderful Gifts That Will Leave A Big Impression"

"I'm Almost 30 & Just Learned How I Should *Actually* Be Shampooing"

"#BEAUTYBOSS: HOW TO TREAT AN ITCHY SCALP"

"This sustainably-sourced clean hair brand is taking the concept of cold-pressed."

"Grooming Products That’ll Fight Dandruff and Save Your Flaky Scalp"

"Mane Addicts Awards 2019"

"This cold-processed oil will remove impurities while promoting faster hair growth, reversing UV damage, and delivering some much-needed, non-greasy moisture that your mane will thank you for."

"Act+Acre sought to honor the land: both with sustainable practices, including refillable bottles and cold-processed formulas, and with a scalp-friendly focus."

"Act+Acre Cold Processed Scalp Detox: Squeeze a dose of nourishing minerals along your part, then massage and rinse for a tingly refresh."

"Clean Hair Products Every Woke Beauty Girl Can Add To Their Routine"

"The products you need to get rid of buildup and an itchy scalp."

"Leading brands that are reinventing & redefining the future of the industry."

"Ways To Soothe A Dry, Itchy Scalp This Winter"

"Is A Scalp Exfoliant Right For You? An Expert-Approved Tip On Finding The Right One"

"Act+Acre is a brand that could, legit, swear under oath of it’s place as the world’s best hair care company in a court of law."

"Natural Ways to Help THINNING HAIR"

"The best scalp care products for achieving a healthy scalp."

"I Tried This Buzzy "Scalp Detox" Set to See If It Would Get Rid of My Flakes"

"Skin-ifying Your Tresses Might Be TheSolution To All Your Haircare Problems"

"Sustainable, Cold-Pressed Shampoo — The Future Of Haircare"

"How to Care for the Scalp: At Home"

"Scalp Health 101 With Act+Acre"

“An unhealthy one can make hair loss a lot worse—solution: Act+Acre Scalp Detox”

"AT-HOME SCALP PRODUCTS YOUR HAIR ROUTINE NEEDS"

"Should You Be Using A Serum For Your Scalp As Well As Your Skin?"

"They swear by natural haircare line Act + Acre's Cold Processed Scalp Detox, a three-step scalp health system"

"Act+Acre Founder Helen Reavy On Couture Hairstyles And Scalp Care"

"The Best Products For Dry Winter Hair"

"TREATMENTS THAT WILL CURE YOUR OILY ROOTS FOR GOOD"

"The Curly Hair Method You Should Be Following, According to Hairstylists"

"Thanks to Act+Acre, I recently discovered this thing called a ‘scalp camera’ which basically connects to any smart device to a camera microscope to show you what your scalp looks like"

"Your Scalp Needs Some Lovin' Too"

"People like Helen Reavey, co-founder of Act+Acre, are trying to bridge the gaps by setting up a system to connect editorial pros with a whole new base of clients"

"I'm a big fan of Act+Acre and its scalp treatments. Your scalp needs as much care—if not more than—your skin, and this is the perfect product for a forgotten area of hair care."

"Act+Acre Cold Processed Hair Cleanse “helps nurture the growing process” — particularly when it comes to fine hair."

"Act+Acre's entire three-step system is dedicated to scalp health—it even starts with the cold-pressed Scalp Detox. For those new to scalp care, start with the chic shampoo first."

"You can eliminate some of the buildup your scalp accumulates over time—and, therefore, stimulate hair growth—with this scalp detox, which should be used once every week."

"American modern haircare brand Act and Acre started doing live streamings with hair care experts discussing how to take care of hair at home every day at 1 pm (EST). The brand also created an online initiative pushing its followers to repost an image as many times as possible, in order to donate $1 each time the image would be reposted to the Class Act program, as 100% of proceeds would then go to hairstylists who have been suffering the most from this crisis."

"Great for a once a week detox but won’t leave grains caught in your hair"

"There's a reason this scalp treatment remains a coveted cult-favorite"

"The brand produces straight-to-the-point, eco-friendly formulation in simple industrial-style bottles which are fully recyclable. A win already."

"Grooming Products That’ll Fight Dandruff and Save Your Flaky Scalp"

"The Best Scalp Treatment"

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"Act+Acre is all over the showers and baths of our favorite beauty influencers (props to their PR team!). The packaging is so chic (and recyclable) and we just had to try it out. This is the ultimate scalp detox for those who get build up from excessive hair product use or dry shampoo. Don’t worry, you’re not alone- we’ve been there too. Do this once a week and your build-up problems are G.O.N.E. $42."

"Act+Acre’s Scalp Detox floored me....essentially equivalent to a weekly wheatgrass shot for your hair"

"This stuff smells exactly like you’d think something called a “Cold Processed Hair Cleanse” would smell."

"The cold-pressed shampoo and conditioner is formulated with ylang-ylang, amaranth oil, lavender, and moringa oil to strengthen and nourish hair."

"In addition to detoxing one's scalp and removing buildup, this product boasts a soothing and relaxing scent. The formula is the result of scientific research and premium ingredients and is offered at an accessible price point for consumers seeking high quality and non-toxic hair care products."

"Each product is formulated with a patent cold-pressed technique which relies on ice cold water and high pressure to ensure that all their active ingredients remain fresh and highly effective – a first in the beauty industry."

"We know the sunshine made you feel lazy but you have to summon the energy and give your hair a really good wash. Shampooing out all the chemicals is essential to the overall health of your hair."

"I've been using this Act+Acre duo since January because it leaves my hair clean, but not squeakily so."

"They also knew they wanted to use as natural and high quality ingredients as possible. They spent months searching out and in exploratory conversations with chemists, bio-chemical engineers, and botanists with hopes of finding a team to bring their vision to life."

"We wanted Act+Acre to be an outlier and a pioneer in the wellness space, to think broader and further. It was born as a reaction to the established category and as a promise of what this category can become: something that comes to life through scientific advancement, real solutions to real problems."

"The new Plant-Based Dry Shampoo is, in fact, plant-based, relying on rice and tapioca starches and powder to absorb oil."

"And here’s the kicker, it’s made up of six ingredients that deliver 65 minerals to nourish your scalp. "

"According to Helen Reavey, a celebrity hairstylist and co-founder of Act + Acre, we tend to neglect the back of our heads, which leads to a buildup of oil and styling products on our scalp."

"Like the rest of Act+Acre's finely curated product selection, the Plant-Based Dry Shampoo leaves your hair feeling great, and your mind at ease."

"[It] helps nourish a healthy scalp and hair with its vegan, plant-based formula. It only contains six ingredients and is free of alcohol, aerosol, aluminum, and gluten."

"On days when I don't wash my hair, I've been trying out Act+Acre's new dry shampoo, and so far, I've been liking the way these products work together."

"We reach for this dry shampoo because, while it does an exceptional job of absorbing excess oil, it’s also plant-based and aerosol-free, making it a great sustainable choice."

"It leaves my hair clean, but not squeakily so."

"I think it’s safe to say that I’ve found my holy grail and will be restocking as soon as I’m done with my first bottle. When I return to the office, I’ll definitely be sticking to my new haircare routine for a healthier scalp."

"This mineral-rich, plant-based dry shampoo is formulated with organic rice and tapioca powder to absorb oil efficiently and detox the hair, while also improving overall scalp health and hair texture."

"The cold-pressed formula (which allows for more potent ingredients) will work overtime to break down product buildup, while delivering essential nutrients that stimulate hair follicles for healthy hair growth."

"I approach scalp and hair health the way I think of dietary needs," Schaefering told us. "We may need more of something specific that will benefit us, however, if we only give our body that one thing for long periods of time, we will have an abundance of x, and then need more of y."

"While it takes a few months of hardcore commitment to get manes back on track and officially detoxed, my hair did feel cleaner than when I shampoo regularly. I’m going to stick it out and can’t wait to see what my locks look like after the 4-month mark."

"The vegan formula includes Fulvic Acid, which restores the hair’s microbiome, and Rice and Tapioca Powders that absorbs oil better than talc can."

"This towel from Act+Acre has been a game changer to my hair routine. My hair air dries much faster, and the microfiber towel eliminates damage and breakage—a win-win for the lazy-girl hair routine."

"The formula is rich in vitamins and antioxidants like rosemary, which stimulates circulation in the scalp and promotes healthy hair follicles, helping hair grow longer and stronger from the root. It also contains vetiver, lavender, and amaranth oil, all of which strengthen and moisturize the hair shaft, helping to keep it from breaking as it grows."

"The oil loosens up the buildup like an oil cleanser loosens makeup, and then a good healthy shampoo and rinse clears the gunk away. Act + Acre has a whole mantra about how their cold-pressed tech makes the oil better, but I’m just going off results at this point and the results are that my flaky scalp is no more—good stuff!"

"How To Moisturize Your Scalp Properly When It’s Itchy and Dry"

"Seriously innovative new products that make at-home hair care easier than ever"

"Leave it on for twenty minutes or so to allow the faintly herby scented blend of detoxifying yet somehow also moisturizing oils to do their thing, then rinse it out in the shower right before shampooing and conditioning. I do it once a week and am obsessed with how pristine-feeling and comfortable it leaves my scalp. And yes, it really does work for all hair types.”

"Since its debut two years ago, Act+Acre has been rooted in earthly matters."

“If you think about a plant, it grows from the root,” says Helen Reavey, cofounder of New York’s Act+Acre, a cold-pressed hair care brand that targets scalp wellness. “For it to flourish and look its best, you must water and feed it with nutrients on an ongoing basis.”

"I’ve always said that the right face cleanser leaves me feeling clean but still moisturized, and I feel like Act + Acre’s shampoo is the epitome of that for hair."

"Facials for the scalp are big in 2021 and our go-to has to be this one from Act + Acre."

"You can also try a treatment, like the Act+Acre Cold Processed Scalp Detox Oil that removes buildup and soothes dry skin."

"Act+Acre Scalp Detox has taught me to treat my scalp like I treat my skin. It's an absolute game changer, and my hair has never felt or looked this good!"

"A serum like Act + Acre’s cold-pressed Stem Cell Serum imparts a cooling effect as collagen-boosting apple stem cells, protective bamboo leaf extract, and soothing aloe vera work together to rejuvenate the scalp."

"This serum uses apple-derived stem cells. They maximize the skin’s regeneration and boost collagen production to restore hair quality throughout the natural aging process,”

"Helen Reavey knows good hair! She founded Act + Acre to help your scalp and thus…. yep, your hair. Below she chatted all things beauty, including what she does for perfect hair."

This came highly recommended from a friend! For anyone needing a hair refresh aka get all the build-up and “gunk” out, this is the one for you! The Act + Acre’s hair cleanse uses cold-processed botanical oils to gently remove residue and balance the natural moisture of the scalp. With a strong focus on the scalp, this hair cleanse will bring back naturally cleaner, stronger, and shinier hair.

"Fans of this cold processed plant-derived hair cleanser rejoice: the brand now offers refill pouches that contain 60% less plastic than a full-size bottle. Plus, the bottles are made from the most recyclable form of plastic and are designed to last you up to two years."

"And since scalp care is as essential as skin care in my books, I use Act and Acre Scalp Detox."

"I’m telling you dry shampoo is the best styling product on the planet—and I love, love, love this Act + Acre one: It’s so good.”

"This brand is known for paying tremendously close attention to your scalp—so really it's no wonder that their dry shampoo would be this good. The rice powder helps absorb oil, no matter your hair color, while the fulvic acid delivers 65 minerals into the follicle to restore the scalp microbiome."

"Certified trichologist Helen Reavey's curated range of hair products come in recyclable packaging and a chic resealable pouch. (Oh, and that towel is a game-changer for speeding up dry time and minimizing frizz.)"

"This vitamin-rich oil-based treatment is packed with nourishing nutrients to cleanse and moisturize your scalp, including basil and baobab oil to promote healthy hair growth."

"Not just for one of her pre-shampoo scalp exfoliating and nourishing treatments using Act + Acre’s cold-pressed, plant-powered wonders, such as their delicious Detox oil and cooling Renew exfoliator, but also to sip a piña colada and listen to Martin Denny records on their outdoor patio while it sets in."

"This vitamin rich oil-based treatment from Act+Acre is formulated to purify, balance, and moisturize your scalp. Its detoxifying formula stimulates, removes buildup, and promotes long-term hair health."

"This pre-shampoo serum gets rid of buildup without messy granules that can get caught in your hair and leaves your scalp feeling good as new."

"I’ve been working with Act+Acre, a modern luxury brand that prioritizes hair wellness, for a little while now and let me tell you they are amazing!"

"This Act + Acre serum uses peppermint extract and salicylic acid to exfoliate, stimulate blood flow, and calm itchy, inflamed scalps. Testers loved the gel‘s cooling properties and its sleek, minimal tube."

"Celebrity hairstylist and Act + Acre founder Helen Reavey hosted one-on-one virtual consultations using the brand’s proprietary Scalp Camera to analyze hair health while celebrating the launch of the Restore collection."

"For an at-home scalp treatment, try the Scalp Detox in conjunction with the Scalp Renew from Act + Acre, a brand that helps restore the microbiome of the scalp."

"Sims loves this all-natural haircare line’s new collection that features an exfoliating scalp treatment, a deep conditioning mask and a serum that reduces the signs of hair thinning, dryness and fallout."

"Finally, hair care that tends to my dry scalp while also adding life back into my sad hair! Somehow the shampoo manages to be clarifying and nourishing at the same time. Life is coming back to my hair — my natural wave is more pronounced, my hair is voluminous and soft. I am truly blown away."

Harper believes massaging the scalp can help with hair health, so she focuses on it—in and out of the shower.

What if we told you that you could minimize frizz and damage before you start applying your hair serums and oils? Well, you can—and the secret is this soft, waffle-knit microfiber towel that dries your hair 50% faster and more gently than that big ol’ towel you have hanging on your bathroom rack. Simply wrap your hair with it after a wash day, then leave it on for at least five minutes for optimal drying.

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What if we told you that the benefits of Gua Sha extend beyond your face? The buzzy tool used to massage, sculpt, and depuff your face can help improve your scalp health, too.

"From a magic new serum for skin to a shelf’s worth of next-level hair products, here’s what Jean, Megan, Simone, and Brianna can’t get enough of this month."

"For me, doing this scalp detox in between washes leaves me feeling fresh and calm—and the gua sha comb just feels incredible and releases tension as I massage my head with it. So for my stress-case compatriots, this is the best gift."

A great feature of the Act + Acre Formula is that it is free of silicones, sulfates, and it is gluten-free. It is also vegan toxin and chemical-free. The bottles get manufactured from an environmentally minimalized form of plastic that uses 90% less energy in the process. A unique aspect of the Act + Acre Scalp Detox is the cold process method.

Gua sha anything grabs my attention because the gua sha face massages I’ve been doing while working from home make such an incredible difference in my skin.

Whether it’s a reusable makeup remover to replace your face wipes or a skin-invigorating face-sculpting tool, these can be used until they wear out and can replace less-sustainable elements in your routine.

Whether you're learning to love your hair with gray sprinkled in or are opting to color your hair until you're ready to go gray, updating our hair care routines as we age is important. "Like any part of the body that's aging, we need to give it more moisture, water, and nutritional support," Reavey tells us. In addition to supplements, incorporate hydrating scalp and hair treatments into your routine to keep your hair—no matter the color—healthy and thriving.

Baobab and basil leaf are anti-inflammatory plants included in this scalp detox — they soothe your skin while encouraging and protecting a natural moisture balance. To use: simply apply to your dry scalp before washing, massage and let sit for 20 minutes. This pick also works for those with a normal scalp.

We love everything about this brilliant unscented formula: the way it works instant magic with just six ingredients, how effortlessly refreshed it leaves hair, and even how cute it is.

I love my hair now, but it took a long time. When I was younger, it was the day of the waif model—Kate Moss, Amy Wesson, Kristen McMenamy—and they all had this super fine, slippery hair that their ears would stick out of, and I had my mom’s big hippie hair that I hated. I was so silly—now I love my wavy texture. I wash and condition my hair with Rahua shampoo—it smells like palo santo, and I love it—then braid it up, so that I wake up with nice texture. Sometimes I sprinkle in some dry shampoo from Acure in the morning to refresh.

For a clean, scalp-nourishing option, you can't go wrong with this formula from Act + Acre.

"One of the things I really love about Act+Acre products is that they all have been tested in clinical studies. You’ll see the stats for their bestsellers below which include a mix of nourishing formulas and inclusive systems."